Trends: ’Skin flooding’ or the art of skincare layering

Christelle Pellissier, ETX Studio (Photo: © Olesia Bekh / iStock) 18 December 2022   Recently shunned in favour of a more minimalist beauty routine, could the art of layering be poised to make a comeback in the beauty industry? This could be the case thanks to a ’new’ technique called ’skin flooding’ that’s currently on the rise on TikTok. It essentially involves applying multiple layers of moisturizing products to the …
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Who were the most powerful beauty influencers of 2022

Christelle Pellissier, ETX Studio (Photo: © Eric Panades Bosch / iStock) 26 December 2022 Social networks have become trend incubators, determining the success of new products, as well as the rise of new tips, techniques, and inspirations in the beauty industry. At the heart of these networks, some powerful influencers, followed by millions of people around the world, can turn some products, as well as simple beauty gestures, into buzzing …
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